Small Research (1) (R&B)
Artist: Tory Lanez
Year: 2022
Target audience, and how are they appealed to? People who enjoys RnB and in the age of 18 - 35 a.k.a. young adults to adults. The music video shows retro vibes which a lot of people may find interesting. They are appealed to the genre fusion of R&B, Hip-Hop, and Synth sounds. The music video represents teenagers who feel like they are a playboy or someone having a crush on them.
What would you like to use in your opening from this? I would like to use a bit of Tory Lanez's visualization which shows the retro vibes, giving a very nostalgic sense to viewers. This may invite the audience to stay and watch as long as they can or even better, till the music video ends.
What would you like to avoid in your opening from this? I would like to avoid some scenes where the woman strips into her bikinis because that won't be appropriate to cambridge and the school of course. Also removing the speeding car because it'll be too risky to do since cambridge also won't allow anyone to drive while recording.
Small Research (2) (BEDROOM POP)
Title: Romantic Homicide
Artist: D4vd
Year: 2022
Target audience, and how are they appealed to? Gen Z, bedroom pop and lo-fi lovers. Age between 16 - 35. They are appeal because of its dark themed which shows a deep meaning and gives a sense of storytelling in a music video. It represents those people who are heartbroken or betrayed by their loved ones.
What would you like to use in your opening from this? I want to use his dark & poetic theme because it gives an aura of deep feelings to the viewers which may they may relate to what is happening in the scene. Also using
What would you like to avoid in your opening from this? I would like to avoid the raining because it risks our group of getting cold and sick the next day which could possibly delay the project longer.
Small Research (3) (Indie-rock)
Title: Relax
Artist: Vacations
Year: 2020
Target audience, and how are they appealed to? The target audience for this music video consists of young adults and indie music lovers, especially those who are in the ages of 18 - 35. This song appeals to people who enjoy chill and laid - back music which usually relates to the genres of indie rock or dream pop. The audience is likely to be attracted to the nostalgic mood of the music video. It represents
What would you like to use in your opening from this? I like the idea of using low budget editing style and camera work because, not gonna lie, it'll lessen the burden of my group and since it's easier to create, we'll have more time finalising our project later.
What would you like to avoid in your opening from this? Honestly, there is nothing that I would avoid in this music video. Everything is fine.
Small Research (4) (Pop)
Title: As it was
Artist: Harry Styles
Year: 2022
Target audience, and how are they appealed to? The target audience for this music video is for teenagers and young adults, but also to pop music fans. It shows personal change and feelings as the music video shows it in an abstract way. The upbeat, 80s-style music also makes it fun to listen to.
What would you like to use in your opening from this? I like the idea of they managed to show a scenario in such an abstract way, especially with that spinning wheel.
What would you like to avoid in your opening from this? I would like to avoid the complexity of all the setups because then it would be a burden to all of our team members because it is too complicated.
Small Research (5) (Pop Rock)
Title: Die with a smile
Artist: Bruno Mars & Lady Gaga
Year: 2024
Target audience, and how are they appealed to? The target audience for this song includes fans of pop, soul, and emotional ballads, ranging from teens to adults who appreciate powerful, expressive music. Bruno Mars and Lady Gaga appeal to this audience through their unique blend of soulful vocals, emotional intensity, and relatable themes of love and loss. Their collaboration brings together fans from both artists, creating a broad appeal through strong storytelling and dramatic performance.
What would you like to use in your opening from this? In my opening, I’d like to highlight the emotional depth and the impactful collaboration between two artists. Focusing on the song’s themes of resilience, passion, and acceptance can help set a meaningful tone and engage the audience on a personal level.
What would you like to avoid in your opening from this? I’d like to avoid focusing too much on technical vocal details or the individual styles of the artists separately. Instead, I’ll emphasize the synergy between Bruno Mars and Lady Gaga and the powerful atmosphere they create together in this song.
Small Research (6) (R&B / Soul)
Title: Smokin' Out The Window
Artist: Bruno Mars, Anderson .Paak, Silk Sonic
Year: 2022
Target audience, and how are they appealed to? The target audience for Smokin' Out The Window includes fans of R&B, funk, and soul, particularly adults who appreciate nostalgic sounds with a modern twist. Silk Sonic appeals to this audience by blending vintage R&B and funk elements with witty, relatable lyrics about heartbreak. The song's smooth, soulful sound and catchy melody capture both younger listeners and older fans of classic R&B, creating broad appeal.
What would you like to use in your opening from this? In my opening, I’d like to use the playful yet emotional vibe of the song, as well as the retro aesthetic that Silk Sonic is known for. Emphasizing the relatable themes of love and frustration can help connect with the audience emotionally right from the start.
What would you like to avoid in your opening from this? I’d like to avoid focusing too heavily on the technical aspects of the production, as this might distract from the song’s emotional impact. Additionally, I want to avoid any overly detailed analysis of the genre influences that might not resonate as strongly with a general audience.
Big Research (1)
Name: Leave The Door Open
Year: 2021
Production Company: None
Distribution Company: Atlantic Records
Genre / Sub genre: R&B, Soul
What conventions does it conform to? It follows the RnB conventions such as having smooth vocals, romantic lyrics and mellow instrumentals.
What conventions does it subvert? Since the genre is old-school soul, it feels a little too modern and fresh to be old-school soul because of its very high quality video and really smooth editing.
What representations are there? (people/places/events) This music video represents romantic scenarios and people who are in love with their significant other. The music video used a studio with a yellowish lighting to give out the vintage vibes to represent the old times.
What technical elements are used to give meaning?
Please reference: Technical elements, representations, conventions, media language, media theory, meaning etc
Reflection:
I struggled at this blog post because first, I lack the ability of time management. second, I didn't understood the clear aim of this assignment (I only understood the part where we have to make 6 small researches and 2 big researches and we only needed one from small, one from big). To be honest, this is the most time-consuming task that I had to do because this research requires a lot of my time to find songs that are good but are still 5 years old or younger and there aren't many good music videos these days as well.
No comments:
Post a Comment