CRITICAL SELF REFLECTION

 

STORYBOARD PROPOSAL

This is my advertisement proposal

Whats your product: Snickers 

Who is your target audience, why: Both male and female, Teenagers and adults around the age of 14 - 40, and people who play sports like Basketball, Football, Badminton, etc. (Motor Sports included)

What will your ad be like: It will have 4 people and each of them will be doing different sports which are Basketball, Football, Badminton and one guy racing against time. Before they start doing their things, they will look tired and feeling out of energy. The video focuses on the basketball player sitting on the Locker Room before a game, he picks up a bar of snickers, (Changes scene to the Football player on the field while taking a break) He will ripp off the plastic cover, (Change scene to the Badminton player) He/She will take a bite out of it, (Change scene to the Rider) He will say "Damn this is good" with a background music (Trans-Diegetic) Suddenly, everyone will get a lot of energy from eating the bar of snicker. Then, they will do their own things and plays like they're the GOAT (Greatest of All Time).

Change of  plans.

I think the first plan is too much work, so I want to . I want to change some things in my advertisement. There will only be one person, which is the basketball player and he will be given a bar of snickers from Kobe Bryant's memorial frame in his locker room at half time. Later, he plays for the 4th quarter, down by 5, he takes a shot from the corner three and makes it. down by 2. The opponents has possesion of he ball but then the player steals it and tries from half court. When the ball's in mid air, the video cuts to a pile snicker bars, with the sound of crowd cheering and the commentator's reaction, then, cuts to the slogan. 

Text Analysis: A Quiet Place

This is my video analysis for The Quiet Place

 Intro
The movie is called "The Quiet Place" from the year 2018 and it shows an apocalypse in an abandoned city where there is a famiily trying to survive. It uses multiples of "static" camera movement to show that there is not much going on and some "tracking" to show some of the sign languages they are using and to show that they cannot make any sound. The movie also uses some sounds like wind blowing, news paper being blown by the wind, suspensful msuci and mostly no sound to show that no one is around. 

The director wants the audience to feel more pressured so they used some edits on the scene's atmosphere and made the colour darker inside the room to show that the room has no light. But outside of the building, the lighting turns brighter to show that it's hot. The director puts minimum music to make the audience focus on the situation in the scenes. 

My Target Audience

 

Advertisement Target Audience Identification Template

1. Product/Company Description:

• Company/Product Name: Mars, Inc / Snickers

• Product Overview: A chocolate bar that increases your stamina

2. Target Audience Demographics:

• Age: Teen & Adults (14 - 40)

• Gender: Male & Female

• Income Level:

• Education: Sports

• Occupation: Office workers, Athletes, Racers.

• Geographical Location: All

3. Target Audience Psychographics:

• Interests: Basketball, Football, American Football, Motorsports, etc

• Lifestyle Choices:

• Values and Attitudes: Prideful, Arrogant, Gloomy.

• Opinions: Can boost your confidence, Give more energy.

4. Understanding Consumer Behavior:

• Needs: A quick snack

• Motivations: [Explore the motivations behind their potential interest in the product

• Pain Points: [Specify any challenges or problems the product can solve for the target audience]

5. Competitor Analysis:

• Competitor Name: KitKat

• Competitor's Target Audience:

• - KitKat's Target Audience: Children (3 - 12)

• - Snickers' Target Audience: Athletes, Job workers (Teen but mostly adults)

6. Target Audience Persona:

• Persona Name:

• Age: [Specify the persona's age]

• Gender: [State the persona's gender]

• Occupation: [Provide a hypothetical occupation for the persona]

• Interests: [List the persona's interests or hobbies]

• Lifestyle: [Describe the persona's lifestyle choices]

• Values and Attitudes: [Specify the persona's values and attitudes]

• Needs and Motivations: [Identify the persona's primary needs and motivations]

• Pain Points: [Describe any challenges or pain points the persona may face]

7. Aligning Advertisement with Target Audience:

• Message: [Outline the key message that will resonate with the target audience persona]

• Visuals: [Describe the visual elements that will appeal to the persona's preferences]

• Tone: [Explain the tone or mood that will evoke the desired emotions in the target audience]

Camera Movements and Angles

Camera Angles:

- Long Shot

- Close up 

- 

Research

Use this template to analyse your adverts:

Title of the Advertisement: 2020 Yamaha R1m and R1

Brand/Product: Yamaha

Duration of the Advertisement:60 seconds

Brief Overview/Summary: Motorcycle

1. Target Audience

• Adults (18 above)

2. Message and Purpose

• New design, new version, more features.

• To inform the audience that they have released a new design and a new version.

3. Meaning and Interpretation

• Speeding to make the video look cool and extreme

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

4. Effectiveness

• It's very effective. The design of the motorcycle is relly solid

• It's replaying the past R1 designs to show how far Yamaha has come along

5. Personal Response

• The advertisement really got me interested in the sound and design

• It made me feel excited about it because I'm a Yamaha fan (not biased)

6. Comparative Analysis (Optional)

• I can say that this ad is similar like other motorcycle ads such as Ducati, Honda, etc

• This ad, stands out from the others because it showed their history of the design.

Use this template to analyse your adverts:

Title of the Advertisement: Barbie Doll advert

Brand/Product: Barbie

Duration of the Advertisement: 30 seconds

Brief Overview/Summary: Barbies

1. Target Audience

• Young girls (4 - 18)

2. Message and Purpose

• New tools, new colours, new accessories

• To inform the audience that there are new characters

3. Meaning and Interpretation

• It uses black people to inform that it is available for both race.

4. Effectiveness

• I think it's effective because kids love to play with dolls.

• It showed happy kids to make it seem like it's fun to play with the dolls

5. Personal Response

• As a boy, ye... nahh I was not interested at all

• 
  

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Use this template to analyse your adverts: 

Title of the Advertisement:

Brand/Product: Cadbury

Duration of the Advertisement: 90 seconds

Brief Overview/Summary: Monkey playing drums

1. Target Audience

• All ages

2. Message and Purpose

• Chocolate gives you power of monke

• To make people buy the product

3. Meaning and Interpretation

• Random

• Chocolate gives you energy

4. Effectiveness

• Its quite effective because, young people will talk about it because its random.

• Its using a gorilla to attract the attention of people because they will think its humorous.

5. Personal Response

• I think its quite random and the music is what attracts me the most

• idk

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

 Use this template to analyse your adverts:

Title of the Advertisement: Money Super Market "That's how I roll"

Brand/Product: Money Super Market

Duration of the Advertisement: 60 seconds

Brief Overview/Summary:

Target Audience

• Middle aged people (18 - 40)

2. Message and Purpose

• You can get insurance through the company

• To get people to save up money

3. Meaning and Interpretation

• It uses hood language

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

4. Effectiveness

• It may not catch younger audience but it may catch young adults

• It uses Snoop Dogg because he has both young and old audience so the advert attract more audience

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Weekly Progress

TERM 1  

Week 1 

• Introduction

Week 2 

• Learned about audiences and camera angles

Week 3

• We studied camera movement
• Studied anylising advertising advertisement and target audience
• Learned about Demographic and Psychographic
• Finished my first video project

Week 4

•  We studied Mese-En Scene and the effects
• Finish my Advertisement Target Audience

Week 5

• On monday, we learned about sound (diegetic and non-diegetic)
• Friday, we studied how storyboard works and practice making storyboard.

Week 6

• On monday, we studied edits 
• Thursday, we analysed a video and spot the edits. 
• Friday, We finished the proposal and started making a small storyboard

Week 7

• On monday, we tried analysing a movie about peggy carter
• Thursday, we did a unit test about camera angles & movement
• Friday, we continued to work on our storyboard. I thought of changing my storyboard.

Week 8

• Monday, we continued the project, I didnt even start the final project because I was finishing the ilustration. Mr also told us to do a self relfection.
• Thursday, I was absent because of a basketball game so I wasn't in class.
• Friday, I finished my ilustration, Mr said it was generic and some scenes dont make sense. So I had to change up some things. Then I started my final project which is due on Monday week 10.

Brief