My Target Audience

 

Advertisement Target Audience Identification Template

1. Product/Company Description:

• Company/Product Name: Mars, Inc / Snickers

• Product Overview: A chocolate bar that increases your stamina

2. Target Audience Demographics:

• Age: Teen & Adults (14 - 40)

• Gender: Male & Female

• Income Level:

• Education: Sports

• Occupation: Office workers, Athletes, Racers.

• Geographical Location: All

3. Target Audience Psychographics:

• Interests: Basketball, Football, American Football, Motorsports, etc

• Lifestyle Choices:

• Values and Attitudes: Prideful, Arrogant, Gloomy.

• Opinions: Can boost your confidence, Give more energy.

4. Understanding Consumer Behavior:

• Needs: A quick snack

• Motivations: [Explore the motivations behind their potential interest in the product

• Pain Points: [Specify any challenges or problems the product can solve for the target audience]

5. Competitor Analysis:

• Competitor Name: KitKat

• Competitor's Target Audience:

• - KitKat's Target Audience: Children (3 - 12)

• - Snickers' Target Audience: Athletes, Job workers (Teen but mostly adults)

6. Target Audience Persona:

• Persona Name:

• Age: [Specify the persona's age]

• Gender: [State the persona's gender]

• Occupation: [Provide a hypothetical occupation for the persona]

• Interests: [List the persona's interests or hobbies]

• Lifestyle: [Describe the persona's lifestyle choices]

• Values and Attitudes: [Specify the persona's values and attitudes]

• Needs and Motivations: [Identify the persona's primary needs and motivations]

• Pain Points: [Describe any challenges or pain points the persona may face]

7. Aligning Advertisement with Target Audience:

• Message: [Outline the key message that will resonate with the target audience persona]

• Visuals: [Describe the visual elements that will appeal to the persona's preferences]

• Tone: [Explain the tone or mood that will evoke the desired emotions in the target audience]