Thursday, August 3, 2023

Research



Use this template to analyse your adverts:

Title of the Advertisement: 2020 Yamaha R1m and R1

Brand/Product: Yamaha

Duration of the Advertisement:60 seconds

Brief Overview/Summary: Motorcycle


1. Target Audience

  • Adults (18 above)

2. Message and Purpose

  • New design, new version, more features.

  • To inform the audience that they have released a new design and a new version.

3. Meaning and Interpretation

  • Speeding to make the video look cool and extreme

  • Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.


4. Effectiveness

  • It's very effective. The design of the motorcycle is relly solid

  • It's replaying the past R1 designs to show how far Yamaha has come along

5. Personal Response

  • The advertisement really got me interested in the sound and design

  • It made me feel excited about it because I'm a Yamaha fan (not biased)


6. Comparative Analysis (Optional)

  • I can say that this ad is similar like other motorcycle ads such as Ducati, Honda, etc

  • This ad, stands out from the others because it showed their history of the design.

Use this template to analyse your adverts:

Title of the Advertisement: Barbie Doll advert

Brand/Product: Barbie

Duration of the Advertisement: 30 seconds

Brief Overview/Summary: Barbies


1. Target Audience

  • Young girls (4 - 18)

2. Message and Purpose

  • New tools, new colours, new accessories

  • To inform the audience that there are new characters


3. Meaning and Interpretation

  • It uses black people to inform that it is available for both race.


4. Effectiveness

  • I think it's effective because kids love to play with dolls.

  • It showed happy kids to make it seem like it's fun to play with the dolls

5. Personal Response

  • As a boy, ye... nahh I was not interested at all


6. Comparative Analysis (Optional)

  • If relevant, compare the advertisement with other ads from the same brand or competitors.

  • Discuss how this advertisement stands out or differs from others in the same category.

Use this template to analyse your adverts: 

Title of the Advertisement:

Brand/Product: Cadbury

Duration of the Advertisement: 90 seconds

Brief Overview/Summary: Monkey playing drums


1. Target Audience

  • All ages

2. Message and Purpose

  • Chocolate gives you power of monke

  • To make people buy the product

3. Meaning and Interpretation

  • Random

  • Chocolate gives you energy


4. Effectiveness

  • Its quite effective because, young people will talk about it because its random.

  • Its using a gorilla to attract the attention of people because they will think its humorous.


5. Personal Response

  • I think its quite random and the music is what attracts me the most

  • idk


6. Comparative Analysis (Optional)

  • If relevant, compare the advertisement with other ads from the same brand or competitors.

  • Discuss how this advertisement stands out or differs from others in the same category.


 Use this template to analyse your adverts:


Title of the Advertisement: Money Super Market "That's how I roll"

Brand/Product: Money Super Market

Duration of the Advertisement: 60 seconds

Brief Overview/Summary:



Target Audience

  • Middle aged people (18 - 40)

2. Message and Purpose

  • You can get insurance through the company

  • To get people to save up money

3. Meaning and Interpretation

  • It uses hood language

  • Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.


4. Effectiveness

  • It may not catch younger audience but it may catch young adults

  • It uses Snoop Dogg because he has both young and old audience so the advert attract more audience

5. Personal Response

  • Share your personal opinion and reaction to the advertisement.

  • Reflect on how the advertisement made you feel and whether it resonates with you.


6. Comparative Analysis (Optional)

  • If relevant, compare the advertisement with other ads from the same brand or competitors.

  • Discuss how this advertisement stands out or differs from others in the same category.


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