Statement of Intent

 Statement of Intent 

REFLECTION:

I had a really tough time doing this, especially with my time management. I felt quite lazy doing this, but after a while I did it. Nothing too hard, nothing too easy. I had a lot of time to figure out what my magazine will be like. I did some research on google to find examples of motorcycle magazine. I also knew some famous motovloggers in Bali so I decided to put them in my magazine.

Genre
Sport Bikes (150cc - 1000cc)	Because out of all the things I do, I know basketball more than anything and I have a good idea for this magazine. However, I decided to change my mind. I am switching from basketball to sport bikes because I feel like it’s easier to use this as my topic since I have a lot of knowledge and experience of it. I’ve also met some famous people that own 1000cc sport bikes and they all live in Bali.
Primary Target Audience
Demographic Age: 15-30  Gender: male  Location: Bali Ethnicity: Asian Income: high income Star appeal: Keysa Mahesa, Dennis Crocs, Oliver Noerup.	Because I think mostly the audience will be men and in the media (instagram) people call motorcycles as ‘Men’s Toys’  because it is really fast and extreme. The location I chose is in Bali because there are some star appeals that I have met in Bali. Ethnicity, I chose asian because most of the good sport bikes are made from Japan.
Psychographic Hobbies: Riding & Touring Interests: Racing & Motorcycles Lifestyle: Riding motorcycles Spending Habits: Motorcycle modification & accessories	I chose this as my psychographic because my magazine will be all about motorcycles and modifications.
Secondary  Target Audience
Age: 18 - 30 Gender: Female Location: USA Ethnicity: Caucasian Income: medium income (not too high not too low)	I chose females as my second target audience because I found out that women also ride motorcycles but not as much as men do. People in the USA also have a lot of motorcycles above 400cc which are considered Big Bikes. Some people don't need to have a high income to buy motorcycles because motorcycles under 400cc are considered cheap in the USA.
Content Overview
	Reason
Unique Selling Point
	Reason
Representations
	Reason
Dominant Reading
Audience interaction / Engagement