This is the critical self reflection for our documentary group project
CR (Critical Reflection)
CR 1 | How do your products represent social groups or issues? |
CR 2 | How do the elements of your production work together to create a sense of ‘branding’? |
CR 3 | How do your products engage with the audience? |
CR 4 | How did your research inform your products and the way they use or challenge conventions? |
Mark Scheme
AO2: Evaluation
Explain how meaning is created, supported with relevant textual evidence (10 marks)
Sophisticated understanding of how meaning is created, offering insightful critical comments on the successes of their own product, fully supported with a wide range of examples
Sophisticated engagement with all four questions
A sophisticated understanding of the key concepts
Documentary | Thumbnail | |
CR1 | How do your products represent social groups or issues? | |
CR2 | How do the elements of your production work together to create a sense of ‘branding’? | |
CR3 | How do your products engage with the audience? | |
CR4 | How did your research inform your products and the way they use or challenge conventions? | |
CR1
How do your products represent social groups or issues? | |
What social groups are included in your documentary? |
|
What is the preferred reading about them? | Celebrities may have a hidden agenda beyond how they are on stage. This hidden agenda typically being negative |
How have they been shown? (Technical elements) | Camera: Close up shots of reactions towards the murder can be used, as well as medium shots of the murder to indicate that a more mature theme is being talked about. Mise-en-Scene: Dimly lit scenes, as well as dull and gloomy colours conform to crime documentaries being less carefree, and having a more serious tone. Showing blood and graphic imagery can also help conform to the more mature themes Sound: Suspenseful music can be played when the murder is shown to further hook the viewer into the documentary. Edit: Scenes can be shown in a short duration to keep the fast paced introduction. Keeping the viewers engaged and getting their attention in the first 5 minutes of the documentary. |
What issues are included in your documentary? | How new celebrities that aren’t used to receiving hate or celebrity feuds can cause them to do vile things towards the commenter, since they grew so fast at such a young age, they can’t handle it. |
What is the preferred reading about them? | Newly made celebrities are sensitive to hate and may lead to more serious actions |
How has it been portrayed? (Technical elements) | Camera: Close up shots of the celebrity’s unhappy reactions can imply and foreshadow the sadistic actions that the celebrity is about to do. Mise-en-Scene: The acting in the scene Sound: Edit: |
Did your documentary use stereotypes? Why? | |
Write a 300 word summary of your notes: (Please bold key terms and theorists to keep them in mind): (Focus on video) | |
CR2
How do the elements of your production work together to create a sense of ‘branding’? | |
Why is branding important? | It promotes what the documentary is going to be about, and is needed so that it stands out among the other crime documentaries, to catch the viewer’s attention. |
What visual similarities do the thumbnail and the documentary have? What is their theme? | Both the documentary and the thumbnail both take on a more serious tone and have more mature themes, and helps audiences connect both products together and have a good expectation on what the documentary is going to be like. |
What is the purpose of each product? | Thumbnail |
How will audiences decode the meaning? | |
Write a 300 word summary of your notes: (Please bold key terms and theorists to keep them in mind): (Focus on video and thumbnail) | |
CR3
How do your products engage with the audience? | |
Who is your target audience? | Teenagers to workers (aged 15-45) That may take an interest in crime documentaries, documentaries in general, or any crime related media. |
Demographic? | Age: 15-45 Gender: Any Social class: Middle-Class/Middle-Upper class Religion: Any Ethnicity: people of colour Location: Indonesia |
Psychographic? | Values: Attitudes: Lifestyle: |
What does your video include to appeal to them? | My video includes characters that represent some of our target demographic as well as unfolding rumours about celebrity |
What does your thumbnail include to appeal to them? | My thumbnail will include elements/references of the actual documentary in the form of an image, to quickly advertise and catch the viewer’s attention and give a quick preview of what the documentary is like |
How does your product fulfil all of the uses and gratifications criteria?
| Diversion: Viewers with Mundane/boring lifestyle can view this documentary to keep themselves entertained, and have a sense of escapism Personal identity: Viewers may want to feel more alike to certain characters in the documentary like Ata or Resha who have their own characteristics Social relationships: Viewers may talk about rumours surrounding the murder in the documentary, and give their own opinions, saying it’s either fake or true. Surveillance: From this documentary, viewers are informed that |
How does the thumbnail attract, interest and call to action the audience? | Audiences |
What hermeneutic codes are employed? | |
Write a 300 word summary of your notes: (Please bold key terms and theorists to keep them in mind): (Focus on thumbnail) | |
CR4
How did your research inform your products and the way they use or challenge conventions? | |
What are the genre conventions of a typical crime documentary?
| Camera:
MeS:
Sound:
Edit:
|
Which of these did you conform to? Why? | |
Which of these did you subvert? Why? | |
What research had the biggest influence on your project? | I think |
How would you conduct your research differently next time? | |
Write a 300 word summary of your notes: (Please bold key terms and theorists to keep them in mind): (Focus on video) | |
This was written by one of my group member louis and I edited some.
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