Branding Research

 This blogpost will show you our branding research of Vacations which is the band that created the music we're using as a project. 

Social Media

Up above this text are screenshots of Vacations' social media. We can see that their social media posts are more chill and vintage vibe as well as having their instagram page filled with memes, rather than their type of music whereas it has more of a sad vibe. We can see that their profile pictures on these three social media always have a complete group of their band.

The album covers have a very chill vibe and very simple photographs taken, except for the album "Vibes" where I'm guessing it's a drawing of leaves. These simple photographs on their album makes them good to look at because it gives the audience a very chill vibe. This conforms to their genre which indierock contents are usually low buget quality and sometimes random.

Here is our mindmap of the branding research:

REFLECTION: This mindmap helped us a lot. It showed a very clear detail about how indie bands branding should be. This is significant to our branding image, band identity, and it helps us on determining how our social media should look like.